Our Team


Eric Benjamin Seufert

Eric Benjamin Seufert is a media strategist, quantitative marketer, and author who spent his career working for transformative consumer technology and media companies before launching Heracles Capital, an early-stage venture capital fund focused on the mobile ecosystem. Eric runs Mobile Dev Memo, a mobile advertising and freemium monetization trade blog, and QuantMar, a knowledge-sharing platform for quantitative marketers. Eric is also the author of the book Freemium Economics, published by Elsevier in 2014, and he developed Theseus, an open source Python library for marketing cohort analysis.

Eric started his career at Skype and subsequently held strategy and marketing roles at a number of consumer technology start-ups, including Wooga (acquired by Playtika) and Rovio, the developer of Angry Birds. Eric founded Agamemnon, a start-up that built a mobile marketing analytics platform, which was acquired in 2017.

Eric’s writing has been featured in The Information, Business Insider, and the Harvard Business Review, and he has been quoted in The Wall Street Journal, The New York Times, The New Yorker, The Sunday Times, and The Financial Times, among others.

Get in touch with us